If I Were Starting Today Digital Spots
Adobe MAX

Director: Alexander Gradet
Producers: Scott Clay, Scott Murray
Creative Agency: Addison Interactive
Client: Adobe


Making effective use of the hundreds of creators and influencers gathered for their annual ADOBE MAX conference, Adobe paired veteran creatives with up-and-comers for the YouTube exclusive series, If I Were Starting Today.

Creative director and designer Ramisha Sattar (@ramishaspice) sat down with collage artist Crista Quintos (@artandmindstudios) to discuss how to scale a unique skillset into a personal brand.

Entrepreneur Madeline Ronzoni (@happy.rugs) mentored quilter Kristy Kay (@WithLove_ByKristy) to discuss how to grow a creative business without sacrificing the personal touch.

And multi-hyphenate Drex Lee (@drexlee) met with next-gen creator Izzy Kaém (@homiegirl.izzy) to explain his process for meeting demands for quantity without sacrificing quantity.

The resulting sitdowns, even while focused on hustle, are engaging, passionate and emotional.