Director: Alexander Gradet
Producers: Scott Clay, Scott Murray
Creative Agency: Addison Interactive
Client: Adobe

Making effective use of the hundreds of creators and influencers gathered for their annual ADOBE MAX conference, Adobe paired veteran creatives with up-and-comers for the YouTube exclusive series, If I Were Starting Today.

Multi-hyphenate Drex Lee (@drexlee) met with next-gen creator Izzy Kaém (@homiegirl.izzy) to explain his process for meeting demands for quantity without sacrificing quantity.

The resulting sitdowns, even while focused on hustle, are engaging, passionate and emotional.