Producer/Editor/Designer: Alexander Gradet
VP, Creative: Erin Newsome // Creative Director: Christina Karaba

To expand the reach of the sustain campaign for Disney Channel’s sitcom Saturdays, we produced a series of weekly YouTube Shorts, expanding the campaign from its linear roots into the visual language and cadence of the platform.

While the linear campaign remained necessarily focused on overall and episodic promos, these YouTube pieces became the home for supercuts, exclusive BTS content, and season recaps.