ARDYs

Image Sell

The greatest challenge in announcing SOFIA CARSON as host of the ARDYs (Radio Disney Music Awards) was that the ARDYs ceremony would be live - while previous' years’ had been live-to-tape - creating the opportunity for an image campaign from whole cloth.

As much as we could have relied on previous years’ footage, it would have undercut the feeling of unpredictability that comes with a live show, which led to this approach where anything can - and does - happen.