Director: Alexander Gradet
Producers: Scott Clay, Scott Murray
Creative Agency: Addison Interactive
Client: Adobe

Making effective use of the hundreds of creators and influencers gathered for their annual ADOBE MAX conference, Adobe paired veteran creatives with up-and-comers for the YouTube exclusive series, If I Were Starting Today.

Entrepreneur Madeline Ronzoni (@happy.rugs) mentored quilter Kristy Kay (@WithLove_ByKristy) to discuss how to grow a creative business without sacrificing the personal touch.

The resulting sitdowns, even while focused on hustle, are engaging, passionate and emotional.