Dir: Alexander Gradet
Written & Performed by Daveed Diggs, William Hutson & Jonathan Snipes (clipping.)
VP, Creative: Jill Hotchkiss // Creative Director: Ash Randall
DP: Jordan McMonagle // Eds: Keegan Martin & Nicole Domenici
Color: Steven Trist // Mix: Dave Seal
Motion Design: Neal Weisenberg, Chris Ultimo, Steven Shrago, Ilana Schwartz
Production: Mark Priola, Revolver Films
Production Support: Kelli Rosenberg, Mollie Knopf



WINNER: PROMAX GLOBAL Silver

A new holiday classic and crossover hit, drawing 2.1MM views on YouTube and launching a product line for Disney (including apparel, Monica the Puppy plush, and a Little Golden book inspired by the design and casting of the music video).

An exceedingly special project, and a creative high point of my career, allowing me to blend my love of holidays, heist movies, hip-hop … and of course, puppies.

For more about how this came together, read on.